TPBank commendable for seamless omni-channel integration in Asia

TPBank’s omnichannel initiative transformed customer engagement by leveraging Backbase’s platform. The bank facilitated over one billion transactions in 2023, doubling the previous year’s figures. Enhanced digital capabilities led to a surge in monthly digital transactions from 250,000 to 112 million and a 690% growth in digital users over five years. TPBank’s seamless integration of channels significantly improved customer experience and operational efficiency.