Cathay United Bank wins record number of awards in 2024

Cathay United Bank (CUB)’s growing presence and strategic initiatives in financial services have earned recognition across diverse categories, reflecting its ability to adapt and innovate in a highly competitive industry. The awards span wealth management, mobile banking, digital innovation, and sustainability, demonstrating the breadth of the bank’s capabilities and its alignment with emerging global trends.

Recognition across global and regional platforms

Cathay United Bank’s achievements at the Stevie Awards, an international programme that evaluates organisational performance across industries, stood out in 2024. The bank received 10 accolades, including a Gold Stevie for Best Platform as a Service, recognising its advancements in technological solutions for customers. Additional awards included four Silver and five Bronze recognitions, highlighting strengths in service delivery and operational innovation.

Ranking ninth globally and first among Taiwanese institutions for total awards received, CUB distinguished itself within a programme that benchmarks organisations for excellence in service, innovation and leadership. The recognition reinforces the bank’s role as a competitive player in global financial services and its commitment to delivering value to its stakeholders. 

Advancing Taiwan’s financial leadership

At The Asian Banker Taiwan Retail Finance and Technology Innovation Awards 2024, CUB was recognised as Best Wealth Management Bank in Taiwan. This award reflects the bank’s sustained focus on developing tailored investment solutions that meet the unique needs of its clients.

By leveraging a hybrid delivery model that integrates digital tools with in-person advisory services, the bank has driven significant growth in its high-net-worth client segment. It reported double-digit annual growth in assets under management (AUM), a testament to its effective strategies in wealth management. These advancements not only benefit the bank’s clientele but also enhance Taiwan’s reputation as a hub for financial excellence in the Asia- Pacific region.

Strengthening digital banking capabilities

Cathay United Bank has consistently invested in its digital banking services, as reflected in its recognition as Best Mobile Banking Service in Taiwan at The Asian Banker Awards 2024. The mobile banking platform, which supports more than 7.5 million users, has become a cornerstone of the bank’s strategy for enhancing customer engagement. With over 40 million monthly logins, the app demonstrates the importance of digital tools in meeting customer needs.

The Asian Banker’s BankQuality 2024 survey reveals that nearly 90% of users rate the app highly for its intuitive design and robust security measures. These figures indicate the bank’s ability to stay competitive in a rapidly evolving digital landscape while building trust among its users. The bank’s approach aligns with industry trends where mobile platforms are increasingly central to customer experience strategies.

Embedding ESG principles into operations

Cathay United Bank has made strides in integrating environmental, social and governance (ESG) considerations into its operations. The bank’s initiatives include green financing programmes and projects aimed at promoting sustainability in the financial sector. These efforts align with broader global trends that prioritise environmental responsibility and long- term value creation.

Although the full impact of these initiatives is still emerging, the bank’s commitment to ESG underscores its strategic intent to balance profitability with social and environmental responsibilities. This approach not only strengthens its corporate reputation but also positions the bank to address regulatory and market expectations for sustainable finance.

Responding to industry trends and challenges

The financial services sector in Asia is undergoing significant changes, driven by digital transformation, evolving customer expectations and heightened regulatory scrutiny. Cathay United Bank’s achievements in 2024 reflect its ability to navigate these trends while positioning itself for future growth.

For example, its investments in mobile banking and hybrid wealth management models align with the increasing demand for seamless and personalised customer experiences. By balancing innovation with responsibility, the bank is addressing challenges and seizing opportunities head-on in a competitive industry.