Best Big Data and Analytics Infrastructure Implementation in Hong Kong goes to China CITIC Bank International

The winner has established a strong data foundation that provides real-time customer profiling to enhance the bank’s product marketing efforts. Based on multiple data systems, an AI environment and ML models, the winning system provides predictive capability for personalised recommendations and omnichannel experience. As a result, the digital penetration of the bank increased significantly, with sales transactions doubled, and a 35% YoY increase in AUM per customer. 

For using strong data and AI capabilities to generate better marketing results, the award of Best Big Data and Analytics Infrastructure Implementation in Hong Kong goes to China CITIC Bank International.