The Asian Banker Tuesday, 16 July 2024

JCBI and Far Eastern Bank announce the launch of JCB and MIR-JCB cards

5 min read

Far Eastern Bank, which marks 30 years of successful financial activity this year, became the fourth bank in Russia to start issuing cards JCB cards.

PJSC Far East Bank is one of the largest banks in the financial market of the Far East and Eastern Siberia. According to the national rating agency Expert RA, Far Eastern Bank is included in the top 100 Russian banks.

JCB, originated in Japan, is one of the largest payment systems in the world. There are more than 130 million JCB cardholders in 24 countries and regions, also the cards are accepted in 33 million retail and service enterprises around the world.

Far Eastern Bank is launching the issuance of JCB Standard and Platinum cards, as well as co-branded MIR-JCB Standard cards. Cardholders can enjoy various exclusive privileges and discounts at restaurants, shops, airports and travel agencies around the world. In addition to the main privileges from JCB payment system, JCB Standard cardholders will receive 5% cashback on purchases in the duty free, taxi and fast food categories and 0.5% cashback on all other transactions. JCB Platinum cardholders will be able to get cashback up to 7% when shopping in duty free, gift shops and restaurants.

"The implementation of new development vectors using the advantages of modern international payment instruments is a natural growth stage of the retail business of Far Eastern Bank. The first in Primosrky krai to start servicing and issuing payment cards, for 30 years we have maintained and strengthened our leadership. Today, over the entire territory of our presence, the total number of cards issued by the bank exceeds one million, and our many years of experience in issuing and servicing bank cards allows us to offer our customers high-quality products and services that provide enhanced functionality and ease of settlements both in Russia and abroad," emphasised the president of PJSC Far Eastern Bank Valery Pavlyuk.

"The number of Russian tourists from the Far East region to Japan, as well as the number of Japanese tourists to Vladivostok, continues to grow, so this region is one of the most highly-promising for the JCB payment system," commented Kimihisa Imada, president and chief operating officer of JCB International. We are confident that the issuance of JCB and MIR-JCB cards by the Far Eastern Bank meets the needs of residents of the Far East who can use all the privileges of JCB cards in such popular destinations as Japan, South Korea, Thailand, Vietnam and other countries of Southeast Asia."

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