Tuesday, 16 July 2024
Digital engagement rises with new CommBank app features
Commonwealth Bank's (CommBank) latest data shows more than 8.5 million customers are now regularly using the CommBank app.
Over the past decade, customer engagement with the app has increased significantly with the average customer now logging in more than 42 times per month, up from around 15 times a month in 2014.
With more than three million customers using the app’s various money management tools every month, CommBank has now made Travel Booking (provided by Hopper) and car buying services available through the CommBank app to meet more customer needs.
Meg Bonighton, CommBank’s executive general manager for customer engagement and digital, said making more services available via the CommBank app was informed by customers’ saving goals and spending trends, and aimed at giving customers an increasingly integrated and personalised view of all their finances, as well as access to exclusive deals.
Bonighton said: “Cost of living is understandably top of mind for many of our customers and having an extended line of sight into key expenses, saving goals, budgets, and investments all in one place can help them feel more on top of their finances.”
Re-disseminated by The Asian Banker
