This bank upscaled its retail business by focusing on enhancing the banking experience for its customers. They incorporated a loyalty program where consumers can earn money by carrying out payment transactions digitally.
As result, the bank achieved about one million subscribed users in its loyalty program. The bank improved the overall user experience in its digital platform of over four million users by leveraging robotics process automation.
In 2022, the bank’s retail customers increased by 72% to reach 60 million customers, and gross revenue increased by 23% to reach around $560 million.
For growing its gross revenue and customer base and improving the overall user experience of over four million users on their digital platform, the Best Retail Bank in Nigeria is Access Bank.