The winning product pays interest immediately upon subscription, resulting in KRW130 billion ($100million) committed funds within four days of its launch in March 2023. Within six months, around 200,000 accounts were opened, and the deposit balance exceeded KRW4 trillion ($3 billion).
This product has redefined customer expectations by providing instant gratification and flexibility in managing finances. With a competitive interest rate of 3.5% per annum and options for shorter deposit periods, it sets a new standard in customer-centric banking solutions.
For launching an innovative deposit product, the award for Best Deposit Product Goes to Toss Bank’s ‘Interest First Time Deposit’.