Saturday, 21 December 2024
BDO JCB platinum credit card launch
JCB International Co., Ltd. (JCBI), the international operations subsidiary of JCB Co., Ltd., announced the launch of the first JCB Platinum Credit Card in the Philippines issued by BDO Unibank, Inc. (BDO), the largest bank in the country.
The new high-end credit card was formally unveiled at an exclusive gathering attended by BDO and JCBI executives, and members of the press at UMU Restaurant, Dusit Thani Manila.
"The BDO JCB Platinum Credit Card offers a full suite of premier services, exclusive privileges and benefits custom-made for the discerning lifestyle and sophisticated taste of our elite cardholders. A must-have for travellers, especially those who frequently visit Japan," says Ms. Ma. Nannette R. Regala, BDO Senior Vice President and Consumer Lending Group Marketing Head.
BDO worked closely with various well-known Japanese brands and establishments to create a platinum-grade program tailored fit to the needs and wants of the card's target clientele. While JCB, Japan's only international payment brand, leveraged on long established partnerships to provide a wide range of exclusive offers especially in Japan as well as overseas for JCB Cardholders to further strengthen the value proposition of BDO JCB Platinum Credit Card.
According to Mr. Yuichiro Kadowaki, Senior Vice President of JCBI, "Combining BDO's expertise in customer relationships and dynamic local operations with JCB's global acceptance network, we can expect a synergistic effect that will offer both BDO and JCB the opportunity to further expand the credit card market in the Philippines. With over 55 years of experience in the credit card industry, as well as growing business and customer networking in Asia, we at JCB are striving to deliver even higher quality services to our cardholders in the Philippines."
Re-disseminated by The Asian Banker
