• Offers lifestyle-centric cash back with overseas benefits 
• Receives strong uptake and engagement that signals market fit
• Raises bar for cash back credit cards in Asia Pacific

Singapore, 2 April 2025 — HSBC Singapore’s Live+ has been named the Best Credit Card for Cash Back in Asia Pacific Award at The Asian Banker International Excellence in Retail Financial Services Awards 2025 for its compelling lifestyle benefits, customer engagement and seamless user experience. 

Offers lifestyle-centric cash back with overseas benefits

The HSBC Live+ credit card is designed for the emerging affluent, offering a straightforward value proposition: 0.3% base cashback on all spend and 8% cashback on dining, shopping and entertainment—whether locally or abroad. A standout feature is the Live+ dining programme, which offers a 15% upfront discount at over 200 partner restaurants across nine Asian markets, on top of the 8% cashback for eligible dining spends.

The card also offers 5% cashback on fuel at Caltex and Shell, addressing everyday mobility needs. Unlike cards with restrictive tiers or complex reward structures, Live+ uses merchant category codes to offer broad applicability and ease of use.

Receives strong uptake and engagement that signals market fit

Live+ now accounts for approximately one in three new HSBC card sign-ups in Singapore. Engagement metrics remain strong, with high activation rates and above-average spending per card, indicating its resonance with customer preferences and lifestyle needs.

Regina Lee, head of cards and unsecured loans at HSBC Singapore, said, “What sets the Live+ Credit Card apart is its market-leading earn rate on selected categories, coupled with higher cashback caps and lower minimum spend thresholds—both for domestic and overseas usage.”

She added, “With dining being a top priority for many customers in the region, the Live+ dining programme leverages HSBC’s international network to offer curated discounts at more than 500 restaurants across Asia, creating a truly borderless dining experience.”

Raises bar for cash back credit cards in Asia Pacific

The Live+ card goes beyond rewards. It offers a digitally enabled experience with instant approval, virtual card issuance, and mobile wallet provisioning, ensuring customers can start spending immediately.

Its single quarterly cashback cap simplifies reward calculations across categories, while the dining programme continues to drive international usage by offering consistent privileges regionally.

By aligning benefits with real lifestyle needs, simplifying reward mechanics, and tapping into HSBC’s global network, Live+ sets the standard for cashback credit card innovation across Asia Pacific.

About TAB Global  

TAB Global is a leading provider of strategic business intelligence to the financial services industry. Headquartered in Singapore, it operates offices in Malaysia, Manila, Hong Kong, Beijing and Dubai, with representatives in London, New York and San Francisco. The firm’s core businesses include publications, research, and forums. Website: https://www.tab.global

About Excellence in Retail Finance Awards 

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For further information on the collaterals for winning banks, please contact:  

Foo Boon Ping

President and Managing Editor

TAB Global Pte Ltd

Email: bpfoo@tab.global