The winning bank maintained its dominance in critical retail products and channels, cementing its position as the preferred choice among customers.

The bank's commitment to digital transformation and its mobile banking platform has significantly bolstered its retail banking performance. In the credit card realm, it outpaced its peers with a market-leading 22% share of purchase spending, exceeding Thai banks’s average yearly growth of by 2%, particularly in sectors such as tourism. The bank's merchant sales volume increased significantly by 35%. 

Highlighted by initiatives to seamlessly integrate technology into retail banking and transform the customer experience, the Best Retail Bank in Thailand is Kasikornbank.