National Bank of Oman wins Best Customer Loyalty Initiative in the Middle East Award for its innovative rewards programme

• The bank introduced a free loyalty programme called Nuqati Reward 

• The bank enabled its clients to redeem and collect points while shopping online 

• The bank recorded more than 50% YoY growth

5 November 2020, Singapore — National Bank of Oman received the award for Best Customer Loyalty Initiative in the Middle East at The Asian Banker Middle East and Africa Regional Awards Virtual Ceremony 2020. 

The bank introduced a free loyalty programme called Nuqati Rewards

National Bank of Oman launched a free loyalty programme that rewards members with points for their day-to-day purchase. The bank aims to broaden its rewards offering with an innovative platform in order to increase programme member engagement and retention with a strategic partnership.

The bank enabled its clients to redeem and collect points while shopping online 

National Bank of Oman partnered with Loylogic, a global leader in e-commerce and e-payment solutions, for loyalty programmes on Loylogic’s PointsHub and PointsPay solutions for the Nuqati Rewards programme. Loylogic is providing its state-of-the-art PointsHub and PointsPay solutions to the programme, thus opening up millions of point redemption and collection options for Nuqati Rewards members. 

Customers can redeem their Nuqati points on merchandise on the eShop, gift card, and enhance their travel options. Points can be earned across a wide range of products and services such as spends on cards, increase in deposits, online transactions, loans, and many more.

The bank recorded more than 50% YoY growth

The bank recorded a year-on-year growth of more than 50%. Millions of products and offers from more than 500 retailers and affiliates are currently available on the PointsPay network. The bank is focused on its main goal to increase the customer engagement by ensuring rich shopping experience.

About The Asian Banker 

The Asian Banker is the region’s most authoritative provider of strategic business intelligence to the financial services community. The Singapore-based company has offices in Singapore, Malaysia, Manila, Hong Kong, Beijing, and Dubai, as well as representatives in London, New York, and San Francisco. It has a business model that revolves around three core business lines: publications, research services and forums. The company’s website is www.theasianbanker.com 

You may visit the Excellence in Retail Financial Services page at http://awards.asianbankerforums.com/retailfinancial/

For further information on the collaterals for winning banks, please contact:

Mr. Mobasher Zein Kazmi

Head of Research

Tel: (+61) 452 514 145

Email: mkazmi@theasianbanker.com