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National Bank of Fujairah was awarded The Best Internet Banking Initiative, Application or Programme for 2018
Beijing, May 24th 2018- National Bank of Fujairah received the award for The Best Internet Banking Initiative, Application or Programme for 2018 at the- The Asian Business Achievement Awards 2018. The award ceremony was held in conjunction with the prestigious Future of Finance Summit 2018, the foremost annual meeting for decision makers in the financial services industry in the Asia Pacific region, held at the China World Hotel, Beijing, China.
- Launched its online banking platform to meet customer demand for digital solutions
- Benefits of NBF Direct made it an integrated online solution of choice for clients
- The Bank recorded higher electronic penetration of transactions following the launch of NBF Direct
Launched its online banking platform to meet customer demand for digital solutions
NBF Direct is a secure online platform that has evolved from its beginnings in 2012 to cover trade finance and ERP integration solutions. Also offered on a mobile app, NBF Direct offers banking capabilities with information security technology to minimise the possibility for manipulation, tampering or record destruction. One distinctive feature of NBF Direct is its suite of trade finance functionalities which enables the bank’s business clients to perform transactions such as Import & Export LC issuance, Guarantees, trade settlements and export advising.
Benefits of NBF Direct made it an integrated online solution of choice for clients
Functional simplicity, security and flexibility were key considerations when designing NBF Direct. The solution comes with a robust support infrastructure from call centre agents and an ‘implementation team’ that guides first-time corporate users. Design of banking capabilities of NPF Direct was centred on reducing the turnaround time for transactions with notifications ad service request being automated. Together with a security focused model, NBF Direct serves to offer an even more secure, convenient and reliable banking experience to customers.
The Bank recorded higher electronic penetration of transactions following the launch of NBF Direct
The Bank has recorded a positive trend where online transactions undertaken by its corporate customers are increasing month-to-month while manual transactions are declining. Since 2014, the NBF Direct has encouraged an increase in electronic penetration of all transactions from 8% to 41%. This reflects the surging confidence of clients in using NBF Direct for their value-bearing transactions.
The Frictionless Transaction Awards recognised both traditional and non-traditional players providing outstanding customer-centric solutions, connections and access channels to users of transaction services that were creatively designed to give better user experience, efficiency, speed, flexibility and cost effectiveness. The winners of this award underwent a stringent evaluation at the regional level to emerge as the most ‘frictionless’ initiative, application or programme. For specific details relating to description of the awards, evaluation criteria and process, kindly visit https://www.asianbankerawards.com/transactionawards/index.php.
About The Asian Banker
The Asian Banker is the region’s most authoritative provider of strategic business intelligence to the financial services community. The company is headquartered in Singapore, with offices in Manila, Malaysia, Hong Kong, Beijing, and Dubai, as well as representatives in London, New York, and San Francisco. It has a business model that revolves around three core business lines: publications, research services, and forums.
For all Business Achievement Awards 2018 photos, please visit
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For more information please contact:
Mr. Foo Boon Ping
Managing Editor
Tel: (+65) 6236 6526
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