Cathay United Bank drives 134% growth in rewards engagement and boosts digital user penetration to 95% through personalised rewards and data-driven insights

Cathay United Bank  provides personalised rewards based on customer purchase behaviour on top of the bank’s extensive rewards offering. Leveraging data insights into customer spending preferences, the bank provides merchant coupons that best suit customer needs. As a result, the bank has seen a 134% year-on-year growth in the number of users switching benefits and claiming coupons, with the point redemption rate doubling over the past year.

As it bolstered customer interaction on its app, the digital user penetration rate for new cardholders increased from 74% in December 2021 to 95% by December 2023.The proactive card application rate for attracting new customers has also grown by 27%, and transaction volume has grown 1.5 times in the past two years.