BPI awarded Best Wealth Management Bank for strong growth and advanced digital tools

BPI was recognized as the Best Wealth Management Bank for its robust growth and strategic initiatives for BPI Gold, its top tier wealth management program. 

Faithful to the objective of BPI’s Consumer Banking Group to accompany its customers in every step of their wealth journey, BPI Gold was launched in 2023 to address the tailored needs of the established affluent segment—particularly those with a total relationship balance of Php5M to Php50M with the bank. 

The ADB for the BPI Gold segment grew by 8% from December 2022 and contributed 15% to total BPI Unibank revenues. This is driven by advanced CRM tools and strong client engagement. Its client base likewise grew by 22% YoY in 2023 and resulted in a 19% market share for BPI Gold among SEC A clients in the Philippines. This was fueled by targeted acquisition efforts through BPI’s institutional banking network & affiliates.

Digital initiatives, such as digital account opening for unit trust and portfolio management accounts, resulted in a 1,400% increase in digital adoption and reached PHP 1 billion ($17.8 million) in AUM. As of June 2024, 51% of BPI’s affluent and high-net-worth customers are digitally active. These enhanced digital tools—coupled with best-in-class wealth advisory services—position the bank as a leader in the Philippine wealth management market.

BPI Gold embodies the bank’s move towards the hyperpersonalization of its products and services per segment. Following its success, BPI recently launched NEXT by BPI Preferred this 2024, another segment-specific brand that provides financial coaching services to entrant affluent individuals aged 25-35 years old.