In 2024, the winner's private banking division saw a 37% increase in asset under management (AUM) to VND 300 trillion ($11.7 billion), while its high-net-worth individual (HNWI) customer base expanded by 36%. The bank’s market share in the HNWI segment also increased to 8%, supported by innovations like its AI-powered digital wealth advisory platform and risk-based investment advisory. Additionally, the winning bank’s strong product portfolio and exclusive partnerships with international institutions further solidify its leadership in private banking.