Livin’ AI-driven personalisation initiative increases customer engagement and transaction growth

Bank Mandiri’s ‘Livin’ Personalisation was acknowledged for leveraging Gen AI for campaign visuals and software development, the initiative significantly boosted transaction volumes, income, and customer savings.
The winning initiative stands out for its AI-driven approach to customer engagement. With 25 million mobile superapp users and over 100 machine learning models, the bank achieved a 10% increase in monthly transactions per user and 1.2x improvement in credit card take-up. Micro-segmentation and real-time offers, customer engagement and QR transactions rose by 30%.