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Best Digital-Only Bank in the UAE - Mashreq Neo
The winning bank embarked on a journey to provide a seamless digital experience for customers, starting by trimming down the processing time of services by 45%. It also diversified its products and offerings with the launch of a community savings product, digital insurance application, and gamified virtual draws for remittance transactions that enables customers to win prizes. The bank witnessed double-digit increase in its customer base, 90% of which was acquired digitally. The Best Digital-Only Bank in the UAE is Mashreq Neo.
About The Asian Banker
The Asian Banker is the region’s most authoritative provider of strategic business intelligence to the financial services community. The global research company has offices in Singapore, Malaysia, Hong Kong, Beijing and Dubai as well as representatives in London, New York and San Francisco. It has a business model that revolves around three core business lines: publications, research services and forums. Visit www.theasianbanker.com for details.
You may visit the Excellence in Retail Financial Services page at http://awards.asianbankerforums.com/retailfinancial/
For further information on the collaterals for winning banks, please contact:
Mr. Mobasher Zein Kazmi
Head of Research
Tel: (+61) 452 514 145
Email: mkazmi@theasianbanker.com
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