Al Rajhi Bank’s mokafaa leverages extensive rewards ecosystem and digital integration for its customer programme

Recognising the bank with the most successful loyalty programme, this award honours the financial institution that offers extensive rewards across 230 brands, with real-time redemptions available at over 9,100 stores. The programme has seen a strong increase in enrolment and a 65% rise in points redeemed in 2023. The seamless digital experience led to increased customer satisfaction and engagement.