1. Should have been in operation for ten years or less
2. Founders should still be invested and active in the company
3. Track record of investor funding
4. Compelling proposition either as a technology provider or as a platform
1. Business Model
2. Market
3. Technology and Assets
4. Economic Moat and competitor’s analysis
5. Financials
6. Investor support
7. Team
8. TAB SWOT Analysis